Minnesota Children's Museum logo

Company Profile

St. Paul, Minnesota
United States

Job Profile

Job Category:
Advertising - Marketing - PR, Media - Broadcast - Publication, Non-Profit
Position type:
Part Time, Temporary, Intern
St. Paul
Zip Code:
Job Id #:
Date Posted:
March 05, 2018

Summer Integrated Communications Intern

We seek an enthusiastic individual looking to gain experience in digital storytelling, marketing, and social media at a non-profit serving over 400,000 visitors a year in sparking children's learning through play. The intern will be responsible for assisting the external relations department with content creation including social media and communications at Minnesota Children's Museum.

Responsibilities may include creating copy for the Museum's blog, an e-newsletter and other owned digital channels and assisting with the execution of a content (editorial) calendar. The position will also include collecting analytics from owned social media channels and MCM.org, conducting market research and analysis, assisting with promotional and sales opportunities, and assisting with marketing plans.

Major Job Accountabilities:

The exact duties and projects will be determined by mutual agreement of the intern and museum staff. All duties will be carried out with the direction and supervision of the External Relations department.

  • Creating content for owned channels: copy for Instagram and Twitter, research power of play articles and post to LinkedIn via Buffer, photos for Facebook, Instagram, Twitter and YouTube 
  • Researching as directed 
  • Executing content calendar 
  • Promotions & partnerships: material/collateral fulfillment including mailings includes list management/clean up communications with key partners to ensure fulfillment of partnership includes securing additional member benefits 
  • Analytics: compiling, analyzing & reporting on admission data; includes coupon redemption tracking; keyword research for AdWord campaigns; build, monitor and analyze AdWord campaigns 
  • Events: assist with coordination and day-of-event duties as needed

Knowledge, Skills and Abilities Required:

  • Ability and willingness to work independently.
  • Strong writing (copywriting) and proof reading skills with an eye for detail.
  • Formal education in related field (marketing, communications, journalism) or related experience.
  • Ability to organize time, follow directions and complete tasks in an effective manner.
  • Ability to interpret and analyze data.
  • Knowledge of branding, logos and target audiences.
  • Ability to work well with people.
  • Computer skills, including MS Office Suite and Google Drive

Preferred Knowledge, Skills, and Abilities

Experience in one or more of the following (please indicate this is your application):

  • Long-form blog platforms
  • Graphic design software
  • Social media platforms such as Facebook, Instagram, Snapchat and Twitter
  • Video production or photo editing software

Training Provided:

  1. Intern orientation
  2. Policies and practices of communications in a nonprofit cultural institution
  3. Optional free trainings: The Ways of Play, Wakanheza

* The Museum has the following equipment/software available for use onsite: Sony SR11 HD Video Camera, Sony Shotgun microphone, iMovie, and Adobe Premier.

Please include the following with your application:

  • LinkedIn profile 
  • Portfolio of volunteer and/or professional experience relevant to the position you are applying for.  
    • This includes photography, videos, published written work and links to public social media accounts that you contribute to.  

Commitment:  May-August 2018. Requires 100 hours during the internship session (10-12 hours per week).  Internship is unpaid.

                                  About Minnesota Children's Museum

Minnesota Children’s Museum’s mission is sparking children’s learning through play. We are dedicated to providing children with a hands-on and stimulating environment to explore and discover. With locations in St. Paul and Rochester, MCM employs 65 full-time and 65 part-time employees and engages over 1,300 volunteers annually. At MCM our workplace values that guide how we work together are: Play, Include, Grow, Serve and Strive.

Minnesota Children's Museum is dedicated to growing a diverse and culturally competent team of highly engaged staff and volunteers to reflect and equitably serve the vibrant community around us. We embrace differences in age, ability, color, ethnicity, gender identity and/or expression, national origin, race, religion, and sexual orientation. We strongly encourage the application of individuals from diverse backgrounds, including but not limited to: Black, Indigenous, and people of color; immigrants and refugees; LBGTQIA individuals; people with disabilities; religious minorities; and the elderly.

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