COUNTRY Financial specializes in simplifying financial security for everyday people. We began business over 80 years ago by insuring the property and protecting the lives of Middle America. Our business has always been serving people and our continued success depends on the character of our employees and agents, who embody that tradition of service.

As an organization, COUNTRY Financial wants to be a place where all are welcome, where people are rewarded for their performance, and where everyone can do their best work.

Diversity is any difference that makes a difference. We value those strengths that make a difference – the things that make our companies stronger.

To have an inclusive workplace, our culture must be one where people:

• feel valued,


• believe they matter to the business and


• know they are part of something important.

There must be heightened understanding and open communication to create and maintain a culture of inclusion.

In order to meet our recruiting goals and to retain our diverse employees, COUNTRY Financial will:

• intentionally leverage our knowledge of diverse employee/agent populations which directly impacts our ability to increase market share,


• ensure diverse representation of talent throughout the companies to mirror demographic shifts and reflect the market in which we do business,


• integrate diversity and inclusion efforts into every division’s strategic and business planning,


• use diversity as a strategy to drive profit and growth and to do what’s right for our clients and each other.

As we've grown and expanded our business, we've realized our target market has changed faster than our own community. Creating an inclusive atmosphere for our agents, employees and clients is a necessity for our companies to stay competitive.

To ensure products and services appeal to a diverse client base, proactive companies, like COUNTRY Financial, are hiring people from diverse walks of life. Companies have learned it’s important for their workplace to reflect their client base. These companies come closer to understanding the needs of their clients.

We will not achieve our Vision unless we consciously decide to provide inclusive environments for people to work in and to attract diversity for our talent pool. The face of America is changing and we need to reflect that as an organization so we can effectively provide a wide array of insurance and financial solutions to our clients.